Champion athletic wear company recently opened its first U.S. retail store in Los Angeles, CA in the La Brea fashion district. Outside the flagship store were hundreds of loyal supporters of the fashion brand looking to purchase an exclusive assortment of the new Champion collection. While waiting in line, dozens of supporters won custom jewelry from King Ice as well as limited edition releases including pieces from the Live Nation ODD Future collection. 

"Thanks to a series of well planned strategic collaborations and the fact that celebrities like Kylie Jenner and Gigi Hadid have been adopting the brand's sweatshirts, a new generation of consumers have pulled the hundred-year-old brand out of a slump," according to Cassidy Mantor from Fashion Network.

Champion's Flagship is located at 123 South La Brea Avenue in LA.

New King Ice Champion Jewelry collection expected to be released June 26, 2018.